Unit 3.01 Terms Bro
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| May include several businesses involved with designing, developing, maintaining, improving, and obtaining products and services in order to meet the needs of customers. | Product/service management
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| Involves using the best ways for customers to locate, obtain, and use the products and services of a business. | Place (Distribution)
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| Involves communicating directly with potential customers in order to determine and satisfy their needs and wants. | Selling
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| Information management involves obtaining, managing, and using information about products and services, customers, and competitors to improve business decision-making and the preformance of marketing activities. | Marketing
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| Involves budgeting for marketing activities, securng necessary funds for operations, and providing financial assistance to customers. | Financing
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| Involves determining and communicating the value of products and services. | Pricing
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| Involves communicating information such as features and prices about products and services to potential customers. | Promotion
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| Specific set of questions asked to consumers. | Surveys
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| Small groups of consumers that discuss a specific product. | Focus groups
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| Record the actions of consumers rather than questioning them. | Observations
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| A comparison of two controlled alternatives for consumers. | Experiment
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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