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MIM's The Word Quiz

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1. What type of internal report would indicate to a business that sales for a specific product have dramatically dropped over the past three months?




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2. Highway 1 Restaurant allows customers the opportunity to enter drawings in order to win a birthday cake. Customers register by providing their contact information on a card. What does entering the drawings represent?




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3. How can using a database to track its customers' preferences and buying habits help a business?




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4. What is an example of marketing information that a business could gather by surveying its customers?




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5. To obtain reliable, valid marketing-research data when conducting personal interviews, researchers must make sure that the interviewers are




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6. A local florist chooses to locate her new store in a mall instead of a small building across the street from the mall. This is an example of:




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7. What is one way that many businesses use the marketing information contained in sales reports?




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8. Which of the following is a rating scale that allows marketing researchers to determine respondents' feelings:




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9. What is the overall reason that marketing strategies are designed and implemented?




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10. Which of the following is a characteristic of unstructured observation:




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11. Software that decision makers can use with minimum training.




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12. They're popular products.




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13. Product.




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14. Customers' product preferences.




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15. Product, price, promotion, place.




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16. To customize its marketing efforts.




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17. Promotion.




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18. Marketing information.




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19. Sales report.




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20. Call reports.





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