any word or phrase that portrays either strong positive or negative connotations primarily used to influence an audience.
consonance
repetition of consonant sounds
sophism
a fallacious argument, especially one used
deliberately to deceive.
Reductio Ad Absurdum
when a speaker argues for their position by attempting to point out the absurdity in the alternative argument.
Platonic
capitalized: of, relating to, or characteristic of Plato or Platonism. Can also refer to ideals, thoughts, etc. that are not related to action (It is used this way in Gatsby.)
invective
insulting, abusive, highly critical language
synesthesia
describing one kind of sensation in terms of another ("taste the rainbow"
aphorism
a concise statement of a truth or principle
chagrin
Noun: distress or embarrassment at having failed or been humiliated
Verb: feel distressed or humiliated
