How can using a database to track its customers' preferences and buying habits help a business?
Builds strong, loyal customer relationships.
What is one way that many businesses use the marketing information contained in sales reports?
To improve the effectiveness of salespeople.
WHat type of source would give information about last quarter's sales:
Sales report.
What is the overall reason that marketing strategies are designed and implemented?
Achieving planned goals.
Manny has a new ideaq for a new cleanser that would decrease the time in cleaning tiled floors. He thinks this product would be better than any cleanser currently on the market. Which of the four P's should these investors consider first?
Product.
Which of the following is a rating scale that allows marketing researchers to determine respondents' feelings:
Likert.
Your company has asked you to make recommendations for new hardware and software to replace the existing marketing-information system. What should you recommend?
Software that decision makers can use with minimum training.
To obtain reliable, valid marketing-research data when conducting personal interviews, researchers must make sure that the interviewers are
Open, friendly, and nonjudgemental.
How can businesses use computerized databases to sort and organize information about customers' purchases brand preferences, and dollars amounts spent?
To customize its marketing efforts.
What does a business need in order to understand why a product that has been a strong seller for a long time is now losing popularity?
