Question | Answer |
publishing professional looking document from your desktop | desktop publishing |
4 steps to planning a publication are | identify your purpose
asses your audience
decide on form
determine reader response
collect examples |
what re 2 examples of questions you shouldanswer when designing a document | what feeling does the document elicit?
how much space is available? |
a rough sketch used in planning a layout and design is called | thumbnail sketch |
is one of the most common tendencies of beginning designers | over desiging |
an element that draws the readers attention | focus |
white space | background space with no text or graphics |
the ease with which individual characters are recognized is | legibility |
ways to create a better focus or focal point | legibility
communicate, do not decorate
less is best |
the equal distribution of design elements on a page is | balance |
2 types od balance in design | symmetrical and asymmetrical |
is sizing elements in relation to their importance and to each other | proportion |
the difference between lightness and darkness on the page | contrast |
is positioning elements to draw the reader's eyes throught document | directional flow |
ways to establish directional flow | strong aligments
clear balance
arranging things on how important they are |
uniformity among design elements | consistency |
guidelines for using color | use color sparingly
color may identify a consistent element
do not let color over power the words
do not set text in light colors
avoid changing all text to one color |
transfer of information from one person to another is called | communication |
facts and ideas thoughts and opinions people know and share is called | information |
a statment that can be verified or proven is a | fact |
a statment of taste or belief is | opinion |
five rules for effective communication | sender knows the messssage
sender expresses the message in a form that can be understand
receiver is paying attention
receiver receives and interprets the message
receivr understands and remembers the messge |
tone of voice and facial expressions are examples of what form of communication | nonverbal communication |
what kind of communication involves things you see | verbal communication |
transfer of information from one person or group to many is called | mass communication |
fancy designs are always better design | false |
name 5 examples of graphic design found in a grocery store | packing
magazines
greeting cards
books
videos |
what are the two main types of computer graphics | vector and bitmap |
graphics drawn with mathematically defined and line segments are called | vector |
images that can be printed in any size without a loss detail and clarity are called | resolution independent |
images made from a grid of small squared called pixels | bitmaps |
images that appear jagged and print with a loss of detail when enlarged are called | resolution dependent |