Question | Answer |
persuasive communication | promotion |
convincing prospects to select products or services over a competitor's brand | product promotion |
creating a favorable image for a business, helping advocate for change, or taking a stand in the community | institutional promotion |
form of nonpersonal promotion | advertising |
type of advertising directed to a targeted group of prospects | direct marketing |
represents all marketing activities--other than personal selling, advertising, & public relations--that are used to stimulate purchasing and sales | sales promotion |
activities that enable an organization to influence a target audience | public relations |
an announcement sent to the media | news release |
involves bringing news or newsworthy info about the organization to the public's attention | publicity |
combination of strategies and cost-effective allocation of resources to inform the public about the business | promotional mix |
mainly promotes the product ONLY to the next person in the distribution channel | push policy |
mainly directs promotion to consumers to create customer interest | pull policy |
sales promotion activities to get support for a product from manufacturers, wholesalers, retailers | trade promotions |
sales strategies that encourage customers and prospects to buy | consumer promotions |
certificates that entitle customers to cash discounts on goods or services | coupons |
low-cost items given to customers at a discount or free | premiums |
higher-priced items are earned and given away through contests, sweepstakes, and rebates | incentives |
cross-promotional & cross-selling campaigns that involve promo arrangements between more than one retailer or manufacturer | promotional tie-ins |
by the way of | via |
the commercial activity of transporting and selling goods from a producer to a consumer | distribution |