Save
Upgrade to remove ads
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Ch17: Marketing

Chapter 17: Promotional Concepts & Strategies

QuestionAnswer
persuasive communication promotion
convincing prospects to select products or services over a competitor's brand product promotion
creating a favorable image for a business, helping advocate for change, or taking a stand in the community institutional promotion
form of nonpersonal promotion advertising
type of advertising directed to a targeted group of prospects direct marketing
represents all marketing activities--other than personal selling, advertising, & public relations--that are used to stimulate purchasing and sales sales promotion
activities that enable an organization to influence a target audience public relations
an announcement sent to the media news release
involves bringing news or newsworthy info about the organization to the public's attention publicity
combination of strategies and cost-effective allocation of resources to inform the public about the business promotional mix
mainly promotes the product ONLY to the next person in the distribution channel push policy
mainly directs promotion to consumers to create customer interest pull policy
sales promotion activities to get support for a product from manufacturers, wholesalers, retailers trade promotions
sales strategies that encourage customers and prospects to buy consumer promotions
certificates that entitle customers to cash discounts on goods or services coupons
low-cost items given to customers at a discount or free premiums
higher-priced items are earned and given away through contests, sweepstakes, and rebates incentives
cross-promotional & cross-selling campaigns that involve promo arrangements between more than one retailer or manufacturer promotional tie-ins
by the way of via
the commercial activity of transporting and selling goods from a producer to a consumer distribution
Created by: kweenbee30
Popular Marketing sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards