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AR Marketing Unit 10
Channel Management
| Question | Answer |
|---|---|
| Channel of distribution | path a product takes from producer or manufacturer to final user |
| Direct distribution | goods or services are sold by the producer directly to the final user; no intermediaries are involved |
| Distribution | the locations and methods used to make the product available to customers; also referred to as the place element of the marketing mix |
| Indirect distribution | goods or services are sold indirectly, through one or more intermediaries |
| Intermediaries | channel members that help move products from the producer or manufacturer to the final user |
| Inventory | the assortment of products maintained by a business |
| Invoice | an itemized billing statement with terms of payment for the order |
| Just-in-time | inventory level is kept low and resupplied just as it is needed |
| Physical distribution | the process of efficiently and effectively moving products and materials through the distribution channel; logistics |
| Purchase order | a form listing te variety, quantity, and prices of products ordered |
| Receiving record | a completed listing of all the merchandise received in the shipment and its condition |
| Retailer | the final business organization in an indirect channel of distribution for consumer products |
| Vendor | someone who promotes or exchanges goods or services for money |
| Wholesaler | company that assists with distribution activities between businesses |
Created by:
grizzlybusiness
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