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Marketing Final
| Question | Answer |
|---|---|
| Industry | organizations that develop similar offerings |
| Marketing | is the activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders and society at large |
| What is needed for Marketing to occur | 1) two or more parties (individuals or organizations) 2) a desire and ability on their part to be satisfied 3) a way for the parties to communicate 4) something to exchange |
| Countertrade | the practice of using barter rather than money for making global sales |
| Environmental Forces | the uncontrollable forces in a marketing decision involving social, economic, technological, competitive, and regulatory forces |
| Social responsibility | The idea that organizations are part of a larger society and are accountable to that society for their actions |
| Goals | Statements of an accomplishment of a task to be achieved, often by a specific time, also called objectives |
| Objectives | Statements of an accomplishment of a task to be achieved, often by a specific time, also called goals |
| Core values | The fundamental, passionate, and enduring principles of an organization that guide its conduct over time |
| Business portfolio analysis | A technique that managers use to quantify performance measures and growth targets to analyze its clients' strategic business units (SBU's) as though they were a collection of separate investments |
| Stars | high, high |
| Question Marks | low, high |
| Cash cows | high, low |
| Dogs | low, low |
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