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SP & E Ch. 8 Vocab

Sports & Entertainment Marketing Ch. 8 Vocabulary

QuestionAnswer
Event Marketing All activities associated with the sale, distribution, and promotion of a sports event.
Promotional Mix Any combination of advertising, sale promotion, publicity, and personal selling.
Parity Having equality or similarity.
Competitive Parity When a company looks for industry trends on how much to spend.
Objective and Task Method When companies set objective for their promotion and decide what Promotional activities are necessary to reach those objectives.
Advertising Any paid promotion of an idea, good, or service by an identified sponsor.
Promotional Advertising Advertising with a goal of selling the item being promoted.
Institutional Advertising Advertising with a goal of developing goodwill or positive image.
Sales Promotion A short-term incentive to get consumers interested in buying a product.
Public Relations Activities that promote the image and communication a company has with its employees, customers, investors, and the public at large.
Publicity The free mention of a product or a company in the media.
Press Release A newsworthy article that provides basic information to answer questions about a subject, such as who, what when, and why.
Personal Selling Direct communication by a salesperson to potential customers either in person or by telephone.
Created by: karenmellon
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