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Marketing
Chapter 13 Terms
| Question | Answer |
|---|---|
| Distribution Function | Involves determining the best methods and procedures to use so that prospective consumers can locate, obtain, and use a business's products and services. |
| Direct Channel | The producer sells the product to final consumers. |
| Indirect Channel | Includes other businesses between the producer and consumer. |
| Channel Captain | Takes responsibility to identify channel members, assign distribution activities, help members agree on performance standards, and facilitate communication among channel members. |
| Wholesalers | Companies that assist with distribution activites between businesses. |
| Wholesale member clubs | Businesses that offer a variety of consumer products to members through a warehouse outlet. |
| Retailer | The final business organization in an indirect channel of distribution for consumer products. |
| Inventory Shrinkage | A loss of products due to theft, fraud, negligence, or error. |
| Specialty of limited line-retailers | Offer products from one category of merchandise or closely related item. |
| Mixed merchandise retailers | Offer products from several different categories. |
| Service retailers | This has services as their primary offering with a limited number of products for sale that complement the services. |
| Non-store retailing | Involves selling directly to the consumer at home rather than requiring the consumer to travel to a store. |
| Franchising | A business relationship in which the developer of a business idea sells others the rights to the business idea and the use of the business name. |
| Atmospherics | The elements of the shopping environment that are appealing to customers, attract them to a store, and encourage them to buy. |
| Physical distribution | the process of efficiently and effectively moving products and materials through the distribution channel. |
| Distribution center | A facility used to accumulate products from several sources and then regroup, repackage, and send them as quickly as possible to the locations where they will be used. |
Created by:
tluhmann
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