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Mass Comm Midterm1
| Question | Answer |
|---|---|
| A modest proposal was written by? | Jonathon Swift |
| novelist and issued first novels as magazine serials | charles dickens |
| best female muckracker | ida tarbell |
| "you furnish the pictures and ill furnish the wars" | William Hearst |
| author of trade books makes about this much of the cover price for each book sold | 10-15% |
| first american to write in an american setting with american characters; last of the mohicans | james fenimore cooper |
| magazines prospered by offering advertisers | a specialized audience |
| Fenno and Freneau were editors for what opposing newspapers | federalists and anti federalists |
| egyptians employed this for writing | papyrus |
| who makes money from used textbook sales | the bookstore |
| boston newsletter was the first successful | colonial newspaper |
| englishman that learned printing techniques from gutenburg | william caxton |
| generally accepted first english novel | robinson crusoe |
| benjamin franklin published the second magazine in the American Colonies. it was called | The general magazine |
| best world war II war correspondent | ernie pyle |
| the penny press was made possible by | steam powered presses |
| ladies home journal had a circulation of | 1,000,000 |
| example of illuminated manuscript | book of Kells |
| books in barnes and noble are in this category | trade |
| wrote the first novel and one of first magazine editors | daniel defoe |
| beadle brothers invented this | dime novels |
| first english newspaper | Oxford gazette |
| "yellow press"comes from | cartoon |
| publisher that eventually rejected yellow press journalism | pulitzer |
| magazine edited and founded by henry luce and britton hadden | Time |
| ben franklin and brother created this newspaper in boston in 1721 | New england Courant |
| college textbooks are adopted by | professors |
| romans invented this form of book | codex |
| Gutenburg invented | printing press |
| elegant and amusing first modern magazine | gentlemans magazine |
| these newspapers died out during the 1970s | evening newspapers |
| ottmar merganthaler invented this | linotype typesetting machine |
| newspapers present audience with this in one place | marketplace of ideas |
| muckracker that wrote The Jungle about the meat packing industry | Upton Sinclair |
| credited with inventing TV; "image dissector"; built camera and reciever for electronic television | Philo Farnsworth |
| 3 phases of tv technology | Mechanical, analog electronic phase, digital phase |
| began mechanical phase of TV technology; used rotating disks | Paul Nipkow |
| gave first public demonstration of blurry TV image | John Logie Baird |
| FCC Freeze | 1948, freezes all new station allocations 1952, finished deliberations, freeze ended |
| Big Three | NBC,ABC, CBS; DuMont was at first a major netowrk, but then shut down |
| invented cable; satellite transmission of CNN | Ted Turner |
| Cable dominance | occured in december 2003; more houses used cable than broadcast |
| digital tv switch | February of 2009, all boradcast and cable signals were digital |
| Television got its programming/ content from..? | radio |
| first major hit sitcom; moved filming from new york to LA | I love lucy |
| 2 advantages for moving filming to LA | 1)higher quality performances because of multiple takes 2) show was able to be syndicated |
| famous western show; aimed at adults; lasted 20 years | Gunsmoke |
| 1980s show that had two female leads | Cagney and Lacey |
| show that refelcted civil rights era by having black man as lead role | ISPy |
| made bands like beatles, elvis, rolling stones popular | Ed Sullivan Show (variety show) |
| Pat weaver created | Today and Tonight show, commercial breaks |
| most popular science fiction shows | Twilight Zone and star trek |
| first televised sports event in 1939 | baseball game between princeton and colombia |
| anchor of CBS evening news; most watched anchor in history of TV | walter cronkite |
| key figure in tv development; lead RCA which owned NBC; | David Sarnoff |
| 3 models of broadcast TV | 1) independently owned (little or no government interference- FCC) 2) Fee supported (BBC annual TV licenses) 3)Tax and fee supported (complete gov't control- smaller nations with ditatorial govts) |
| best known media theorist | marshall mcLuhan |
| focused on theorizing about television and its impact | Neil Postman |
| 4 phases of technology | 1) invention of photography 2) invention of roll film and moving pics 3)sound and color added to moving pics 4) images captured digitally and shown that way |
| invented film, called daguerrotypes | Louis Daguerre |
| introduced kodak camera; put photography in the hands of the masses | George Eastman |
| used roll film to produce moving pictures; entertained one viewer at a time, called it a Kinetoscope | Thomas Edison |
| created the Motion Picture Patent Company | Edison |
| developed production system that allowed a mass audience to watch a movie | Lumiere bros |
| first person to realize potential of special effects | George Melies |
| started the western genre and made "the great train robbery" | Edwin Porter |
| made birth of a nation (a 3 hour movie; controversial, glorified the KKK) | DW Griffith |
| First movie with sound | The Jazz Singer |
| list the 1939 sound and color movies | Gone with the Wind, Wizard of Oz, Stagecoach, etc |
| first movie made completely with CGI | Toy Story |
| 2 types of non fiction films | actualities and documentaries |
| 3 famous documentary writers | John Grierson, Robert Flaherty, Leni Riefenstahl |
| classic war film from silent era, directed by Sergei Einstein | Battleship Potemkin |
| 3 elements to film industry | 1)production 2)distribution 3) exhibition |
| who invented the phonograph | thomas edison |
| who invented the grammaphone | chinchester bell and charles tainter |
| recieved patent for gramophone and microphone | emile berliner |
| mass produced with music on both sides; made of shellac and brittle | records |
| invented by homer capeheart; thrived during great depression, made music cheap to listen to | the juke box |
| made to be accessible to troops | polyvinyl |
| started in early 80s with compact discs, invented by james russell | digital revolution |
| first great recording artist | thomas dorsey |
| first gospel star | manalia jackson |
| emerged during 20s and 30s, began in Mississippi delta | blues |
| record labels incorporated this to combat illegal copying of digital single song purchases | digital rights management |
| first black person to record/ first popular black recording artist | george johnson |
| grew out of great depression; emerged from celtic roots | folk |
| created a form of jazz called ragtime | Scott Joplin |
| post war soloists | Frank Sinatra, Jo Stafford, Doris Day, Perry Como |
| activist in 60s of political and social nature; adapted from folk music | Bob dylan |
| created wall of sound | Phil Spector |
| The Boss (hook laden melodies and complicated lyrics) | Bruce Springsteen |
| known for grunge sound, like Nirvana | Seattle |
| Lead by Sex Pistols in GB and Ramones in US | Punk |
| EMI, Universal, Sony, Warner | The Big Four |
| Started with Beatles Sgt Pepper and Beach Boys Pet Sounds, not danceable. Thematic and complex, moody. | Symphonic Rock |
| Combination of Honky Tonk/ Beach Boy like harmonies like The Eagles | SoCal Sound |
| Grittier blues based rhythms reflective of life in the South like Lynard Skynard and ALlman Brothers | Southern Rock |
| colorado influences led by Nitty Gritty Dirt Band and John Denver | Country-Folk-Rock |
| Heavy Bass guitar influence like James Brown and George Clinton | Funk |
| Blend of blues, soul and West African rhythms found in Carribbean like The Wailers (Bob Marley, Peter Tosh, Bunny Wailer) | Reggae |
| Kool DJ Herc from Jamaica brought MCing to Bronx, highly influenced by Grandmaster Flash adding cutting and scratching in what genre... | Hip Hop & Rap |
| Attacked economic system for fucking artists out of money and acting like artists were getting paid fairly. | Courtney Love, Salon Magazine 2000 |
| music studies focused on classical and high culture | musicology |
| music studies included pop music and studies based on feminist issues, gay issues, colonial and post colonial issues in 1980s | New musicology |
| articles about music or musicians // music criticisms and reviews | music journalism |
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sarahv
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