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4.01

notes on marketing

QuestionAnswer
what is product? everything, both favorable and unfavorable taht a person in an exchange. tangible good
what is business product? used to manufacture other good and services to facilitate an organization operation.
what is consumer product a product bought to satisfy an individuals personal needs or wants convenience, shopping, specialty, unsought
what is convenience? inexpensive item, little shopping
what is Shopping? comparison shopping, expensive
what is unsought? unknown to potential buyer but don't think you will need it
what is brand name? the part of a brand that canbe spoken, including letters.
what is brand? a name, term, symbol, design or combination
what is brand mark? the elements of a brand that cannot be spoken.
what is brand equity? the value of a company and brand names
what is global brand? brand 20 percent of the product issoldoutside its home country
what isgenetic brand? a no-frills, no brand name, low cost product that is simply identified by its product category
what is branmd manufacturers? advantages- heavy consumer ads -attract new customers -enhance dealers prestige -rapid delivery, carry less inventory
what is advantages for no brand private brand? -earn higher profit on own brands -less pressure to mark down price -direct competitor or drop a brand/seller
what is individual? using different brand names for different products
what is family brands? marketing several different under the same brand names
what are types of cobranding? ingredient, cooperative, complementary
what is function of packaging contain and protect -promote -faciliate storage, use, and convienience faciliate recyclying
what is labeling? persuasive- focuses on promotional theme, consumer information is secondary. informational-helps make proper selection, lowerscognitive dissanonce, includes use/care
what is universal product codes? a series of thick and thin vertical bar codes, readable by computerized option scanners that represent number used to track products.
Created by: hray2332
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