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4.01 Notess
Products, Branding, Labeling
| Question | Answer |
|---|---|
| What is a product? | Product is everything both favorable and unfavorable, that a person recieves is an exchange. |
| Give at least one example of a product. | Tangible good. |
| What is a business product? | Business product is a product used tomanufacture other goods or services, to facilitate an organization's operations, or to resell to other consumers. |
| What is a consumer product? | A consumer product is a product brought to satisfy an individuals personalneeds or wants. |
| What is a convenience product? | A convenience product is a relatively inexpensive item that merits little shopping effort. |
| What is a shopping product? | A shopping product is a product that requires comparison shopping,because it is usuallymore expnsive and found in fewer stores. |
| What is a specitality product? | A specitality product is a particular item for which consumers search extensivelyand are reluctant to accept substitutes. |
| What is an unsought product? | A unsought product is a product unknown to the potential buyer or a known product that the buyer does not actievly seek. |
| What is a product item? | Aproduct item is a specific version of a product that can be designated as a distinct offering among an organizations products. |
| What is a product line? | A product line is agroup of closely related product items. |
| What is a product mix? | A product mis is all products an orginization sells. |
| Give one example of Benefits. | Advertising Economics |
| What is the product mix width? | The product mix width is the number of product lines an orginization offers. |
| What is product line depth? | Product line depth is the number of product items in a product line. |
| What is planned obsolence? | Planned obsolence is the practice of modifying products so those that have already been sold become obsolete before they acutally need replacement. |
| What is brand? | Brand is a name, etc. thereof that identifies a seller's products and differeientiates them from competitor's products. |
| What is branding? | branding is a brand name, brandmark, brand equity,global brand. |
| Name one benefit of branding. | Product identification |
| Name on type or branding. | Ingredient Branding |
| What is the symbol for trademark? | TM |
| What are the types of labeling? | Persuasive and Informational |
| What are universal product codes? | Universal product coeds are series of think and think vertical lines(bar codes). |
Created by:
alexandraridall
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