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4.01 productlabeling
branding labeling and products
| Question | Answer |
|---|---|
| what is a convenience product? | it is a relatively inexpensive item that merits little shopping effort |
| what is a shopping product? | it is a product that requires comparison shopping because it is usually more expensive and found in fewer stores |
| what is a specialty product? | its a particular item for which consumers search extensively and are reluctant to accept substitutes |
| what is a unsought product? | it is a product unknown to the potential buyer or unknown to the potential buyer or a product that the buyer does not actively seek |
| what is a product? | a product is everything, both favorable and unfaorable, that a person receives in an exchange |
| what is a business product? | a product used to manufacture other goods or services, to facilitate an organizations operations, or toresell to other customers |
| what is a consumer product? | a product bought to satisfy an individuals personal wants |
| what is a product item? | a specific version of a product that can be designated as a distinct offering among among an organizations products |
| what is a product line? | a group of closely related product items |
| what is a product mix? | all products that an organization sells |
| what is a product mix width? | a number of product lines and organization offers |
| what is a product line depth? | the number of product items in a product line |
| what is planned obsolesence? | the praqctice of modifying products so those that have already been sold become obsolete before they actually need replacement |
| what is product line extension? | adding additional products to an existing product line in order to compte more broadly in the industry |
| what is a brand? | a name, term, symbol, design, or combination there of that identifies a sellers products and differentiates them from competitor products |
| what is a generic brand? | a no frills, no brand name, low cost product that simply identified by its product category |
| what is a brand mark? | the elements of a brand that cant be spoken |
| what is brand equity? | the value of a company and brand names |
| waht is global brand? | a brand where at least 20% of a products is sold outside its some country |
| what is manufacturers brand? | the brand name of the manufacuter |
| what is a private brand? | a brand name owned by a wholesaler or a retailer |
| what is a individual brand? | using different brand names of different products |
| what is a trademark? | the many parts of brand and associated symbols qualify for trademark production |
| what is universal product codes? | a series of thick and thin vertical lines (barcaodes), redable by computerized optical scanners, that represent numbers used to track products |
| what is a service? | the result of applying human or mechanical efforts to people or objects |
| what is intangibility? | search qualities, experience qualities, credence qualities |
| what is reliability? | the ability to perfom the service right the first time |
| what is responsiveness? | the ability to provide prompt service, the knowledge and courtesy of employees |
| what is empathy? | caring, individualized attention to customers |
| what are tanagibles? | the physical evidence of service |
Created by:
taylorridall
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