Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Ch 1 Marketing

ch 1 marketing

QuestionAnswer
Marketing Its the activity of creating, providing, and delivering offerings at large to customers and creating relationships to benefit the organization
Marketing Concept the act of satisfying customers want and needs while meeting organizational objectives
Value something your willing to exchange something for. Money in exchange for an object
Marketing Plan specifies market activities over a span of time.
Market Place how consumers are organized
Exchange trade of things of value between buyer and seller
Product good and services CREATING VALUE
Price everything the buyer gives up CAPTURING VALUE
Place getting product to customer (DELIVERING VALUE)
Promotion aiming at specific groups to remind buyers about a product (COMMUNICATING VALUE)`
B2C business to consumer
B2B business to business
C2C consumer to consumer
Employment Marketing fulfilling brand image through employees
Production oriented Era belief a good product will sell its self (henry ford)
Market Oriented era focuses on what consumers wanted
Value Based Marketing ear manufactures wanting to give greater value to customers
Value relationship between cost of you get what you spend for
Value Co-creation customers act as collaborators (custom nikes)
Transactional Orientation neither party expects to see the other again (buying a car)
Relational Orientation encourage customers to buy again or make products compatible with what they already have
Customer Relationship Management recording customer past to create new ways to suit their needs (hannaford coupons)
Supply Chain raw material- manufacturing-retailer-consumer
Entrepreneurs they organize, operate, and assume risk of new business
Created by: sarahp1221@gmail
Popular Marketing sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards