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Marketing01

Marketin01

QuestionAnswer
links the consumer, customer, and public to the marketer through information Marketing Research
collection of related information abaout a specific topic Database
focuses on issues of media selection and frequency Media Research
a new product is placed in one or more selected geographic areas Test Marketing
a business clearly identifies a problem or research issue and the information that is necessary to solve it Problem Definition
part of the target population that is assumed to represent the entire population Sample
data obtained for the first time and used specifically for the particular problem or issue under study Primary Data
research technique in which information is gathered from people through the use of surveys or questionaires Survey Method
combines natural observation with personal interviews to get people to explain buying behavior Point Of Sale
have already been collected for some purpose other than the current study Secondary Data
not leading to a definite result inconclusive
facts or information Data
to set up, devise, or plan contrive
observation of people's behavior as they pass by a store traffic count
explain the meaning of something interpret
research questions asked by a prerecorded voice digital survey
controlled approach used to test the results of new package designs or new promotions experimental method
ocomputer file related information about a specific topic database
estimate of a product's future sales sales forcasting
evaluation of such topics as package design product research
a company's employees, records, and reports internal sources
can make multiple telephone survey calls automated dialer
a questionnaire's ability to measure what it is meant to measure validity
research technique in which the actions of people are watched and recorded either by cameras or observes Observation method
process of compiling, analyzing, and interpreting the results of primary and secondary data collection data analysis
exists when a research technique produces nearly identical results in repeated trials reliability
asks repspondents to construct their own response to a quetion open ended questions
asks respondnets to choose from answers form possibilities given on a questionnaire force choice questions
Created by: cmoney14
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