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Marketing 10
vocab for chapter 10
| Question | Answer |
|---|---|
| everything, both favorable and unfavorable, that a person receives in an exchange | product |
| business product (industrial product)a product used to manufacture other good or services, to facilitate an organization's operations, or to resell to other customers | business product (industrial product) |
| a product brought to satisfy an individual's personal wants | consumer product |
| a relatively inexpensive item that merits little shopping effort | convenience product |
| a product that requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores. | shopping product |
| a particular item that consumers search extensively for and are very reluctant to accept substitutes. | specialty product |
| a product unknown to the potential buyer or a known product that the buyer does not actively seek | unsought product |
| a specific version of a product that can be designed as a distinct offering among an organization's products | product item |
| a group of closely related product items | product line |
| all products that an organizations sells | product mix |
| the number of product lines an organization offers | product mix width |
| the number of product items in a product line | product line depth |
| changing one or more of a product's characteristics | product modification |
| the practice of modifying product so those that have already been sold become obsolete before they actually need replacement | planned obsolescence |
| adding additional products to an existing product line in order to compete more broadly in the industry | product line extension |
| an name, term, symbol, design or combination thereof that identifies a seller's products and differentiates them from competitors' products | brand |
| that part of a brand that can be spoken, including letters, words, and numbers | brand name |
| the elements of a brand that cannot be spoken | brand mark |
| the value of company and brand names | brand equality |
| a brand that obtains at least a third of its earnings from outside its home country, is recognizable outside it's home country, and has publicly available marketing and financial data | global brand |
| a consistent preference for one brand over all others | brand loyalty |
| a no-frills, no-brand-name, low-cost product that is simply identified by its product category | generic product |
| the brand name of the manufacturer | manufacture's brand |
| a brand name owned by a wholesaler or retailer | private brand |
| a brand manufactured by a third party for an exclusive retailer, without evidence of that retailer's affiliation | captive brand |
| using different brand names for different products | individual branding |
| marketing several different products under the same brand name | family brand |
| placing two or more brand names on a product or its package | cobranding |
| everything, both favorable and unfavorable, that a person receives in an exchange | product |
| business product (industrial product)a product used to manufacture other good or services, to facilitate an organization's operations, or to resell to other customers | business product (industrial product) |
| a product brought to satisfy an individual's personal wants | consumer product |
| a relatively inexpensive item that merits little shopping effort | convenience product |
| a product that requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores. | shopping product |
| a particular item that consumers search extensively for and are very reluctant to accept substitutes. | specialty product |
| a product unknown to the potential buyer or a known product that the buyer does not actively seek | unsought product |
| a specific version of a product that can be designed as a distinct offering among an organization's products | product item |
| a group of closely related product items | product line |
| all products that an organizations sells | product mix |
| the number of product lines an organization offers | product mix width |
| the number of product items in a product line | product line depth |
| changing one or more of a product's characteristics | product modification |
| the practice of modifying product so those that have already been sold become obsolete before they actually need replacement | planned obsolescence |
| adding additional products to an existing product line in order to compete more broadly in the industry | product line extension |
| an name, term, symbol, design or combination thereof that identifies a seller's products and differentiates them from competitors' products | brand |
| that part of a brand that can be spoken, including letters, words, and numbers | brand name |
| the elements of a brand that cannot be spoken | brand mark |
| the value of company and brand names | brand equality |
| a brand that obtains at least a third of its earnings from outside its home country, is recognizable outside it's home country, and has publicly available marketing and financial data | global brand |
| a consistent preference for one brand over all others | brand loyalty |
| a no-frills, no-brand-name, low-cost product that is simply identified by its product category | generic product |
| the brand name of the manufacturer | manufacture's brand |
| a brand name owned by a wholesaler or retailer | private brand |
| a brand manufactured by a third party for an exclusive retailer, without evidence of that retailer's affiliation | captive brand |
| using different brand names for different products | individual branding |
| marketing several different products under the same brand name | family brand |
| placing two or more brand names on a product or its package | cobranding |
| the exclusive right to use a brand or part of a brand | trademark |
| a trademark for a service | service mark |
| identifies a product by class or type and cannot be trademarked | generic product name |
| a type of package labeling that focuses on a promotional theme or logo, and consumer information is secondary | persuasive labeling |
| a type of package labeling designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase | informational labeling |
| a series of thick and thin vertical lines (bar code), readable by computerized optical scanners, that represent numbers used to track products | universal product codes |
| a confirmation of the quality or performance of a good or service | warranty |
| a written guarantee | expressed warranty |
| an unwritten guarantee that the good or service is fit for the purpose for which it was sold. | implied warranty |
Created by:
acpearl
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