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Pricing Policies
Marketing Essentials Chapter 26 Basic Pricing Policies
Question | Answer |
---|---|
The price for which a business will provide a good or service | bid |
also known as a price range | base price |
sales decrease and profit margins are reduced | decline stage |
techniques that appeal to a target market's perceptions and buying habits-they help create an illusion | psychological pricing |
a partial refund from the manufacturers on the cost of a product | rebate |
exchange of an old product model for a price reduction on a new model | allowance |
a percentage of expressing the difference between the price of an item and its cost-resellers add a dollar amount to arrive at a price | markup |
requires all customers to pay the same price for a product | one-price policy |
setting a high price for a new product to capitalize on high demand-method for encouraging trendsetting customers to purchase a product | skimming pricing |
wireless technology that involves tiny chips imbedded in products | RFID |
customers pay different prices for the same type or amount of merchandise-bargaining is allowed | flexible-price |
setting a low initial price to encourage higher distribution and exposure | penetration pricing |
sets the price for one product low but compensates for that low price by setting high prices for the supplies needed to operate that product | captive product pricing |
several complementary products are sold in a package at a single price that is lower than the cost of buying each item separately | bundle pricing |
refers to price adjustments required because of the location of the customer for delivery of products | geographical pricing |
sets higher than average prices to suggest status and high quality | prestige pricing |
allow customers to take reductions at the time of purchase | coupon |
items are reduced in price for a short period of time, based on a specific happening or holiday | special-event pricing |