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ch. 10 mkt vocab
for exam 2
| Question | Answer |
|---|---|
| value delivery network | the network made up of the company, suppliers, distributors, and ultimately customers who "partner" with each other to improve the performance of the entire system in delivering customer value |
| marketing channel (distribution channel) | a set of interdependent orgs that help make a product or service available for use or consumption by the consumer or business user |
| conventional distribution center | consists of one or more independent producers, wholesalers, and retailers, each a seperate business seeking to max. its own profits even at the expense of profits for the system as a whole |
| vertical marketing systems | a distribution channel structure in which producers, wholesalers, and retailers act as a unified system. one channel member owns the other, has contracts with them, or has so much power that they all cooperate |
| disintermediation | occurs when product and service producers cut out traditional intermediaries or displace resellers with radical new types of intermediaries |
| exclusive distribution | limited # of dealers have exclusive right to distribute the company's products in their territories |
| marketing logistics | planning, implementing, and controlling the physical flow of materials, final goods, and related info from points of origin to points of consumption to meet customer requirements at a profit |
| distribution center | a large, highly automated warehouse designed to receive goods from various plants and suppliers, take orders, fill them, and deliver goods to customers as quickly as possible |
| intermodal transportation | combining two or more modes of transportation |
| third-party logistics provider (3PL) | independent logistics provider that performs and or all of the functions required to get its clients products to market |
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