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Mktg3350 chapter 4&5
Vocab
| Question | Answer |
|---|---|
| Primary Data | Data originated by the researcher for the specific purpose of addressing the research problem |
| Secondary Data | Data collected for some purpose other than the problem at hand |
| Internal Data | Data available within the organization for which the research is being conducted |
| External Data | Data that originate external to the organization |
| Data Warehouse | A centralized database that consolidates company-wide data from a variety of operational systems |
| psycongraphics | quantified psychological profiles of individuals |
| Data Mining | Technique involving the use of powerful computers and other software to analyze large databases in order to discover hidden patterns in the data |
| Customer Relationship management system | a dcesion support system that is used for managing the interactions between an organization and its customers |
| Database Marketing | the practice of using CRM databases to develop relationships and highly targeted marketing efforts with individuals and customer groups |
| Online Databases | databases stored in computers that require a telecommunications network to access |
| Internet Databases | A specific type of online database comprising information sources available on the www |
| offline database | databases that are available on diskette or cdrom |
| Bibliographic databases | databases composed of citations to articles in journals, magazines, newspapers, marketing research, ect. Often provide summaries or abstracts of the material sited |
| numeric databases | databases that contain numerical and statistical information |
| Full-text databases | databases containing the complete text of secondary source documents comprising the database |
| Primary Data | Data originated by the researcher for the specific purpose of addressing the research problem |
| Secondary Data | Data collected for some purpose other than the problem at hand |
| Internal Data | Data available within the organization for which the research is being conducted |
| External Data | Data that originate external to the organization |
| Data Warehouse | A centralized database that consolidates company-wide data from a variety of operational systems |
| psycongraphics | quantified psychological profiles of individuals |
| Data Mining | Technique involving the use of powerful computers and other software to analyze large databases in order to discover hidden patterns in the data |
| Customer Relationship management system | a dcesion support system that is used for managing the interactions between an organization and its customers |
| Database Marketing | the practice of using CRM databases to develop relationships and highly targeted marketing efforts with individuals and customer groups |
| Online Databases | databases stored in computers that require a telecommunications network to access |
| Internet Databases | A specific type of online database comprising information sources available on the www |
| offline database | databases that are available on diskette or cdrom |
| Bibliographic databases | databases composed of citations to articles in journals, magazines, newspapers, marketing research, ect. Often provide summaries or abstracts of the material sited |
| numeric databases | databases that contain numerical and statistical information |
| Full-text databases | databases containing the complete text of secondary source documents comprising the database |
| Primary Data | Data originated by the researcher for the specific purpose of addressing the research problem |
| Secondary Data | Data collected for some purpose other than the problem at hand |
| Internal Data | Data available within the organization for which the research is being conducted |
| External Data | Data that originate external to the organization |
| Data Warehouse | A centralized database that consolidates company-wide data from a variety of operational systems |
| psycongraphics | quantified psychological profiles of individuals |
| Data Mining | Technique involving the use of powerful computers and other software to analyze large databases in order to discover hidden patterns in the data |
| Customer Relationship management system | a dcesion support system that is used for managing the interactions between an organization and its customers |
| Database Marketing | the practice of using CRM databases to develop relationships and highly targeted marketing efforts with individuals and customer groups |
| Online Databases | databases stored in computers that require a telecommunications network to access |
| Internet Databases | A specific type of online database comprising information sources available on the www |
| offline database | databases that are available on diskette or cdrom |
| Bibliographic databases | databases composed of citations to articles in journals, magazines, newspapers, marketing research, ect. Often provide summaries or abstracts of the material sited |
| numeric databases | databases that contain numerical and statistical information |
| Full-text databases | databases containing the complete text of secondary source documents comprising the database |
| Directory Databases | Databases providing information on individuals organizations and services |
| Special-puropos databases | Databases that contain information of a specific nature for example, data on a specialized industry |
| Geo-demographic Coding | incolves merging internal customer data with external geographic, demographic, and lifesyle data on the same customers |
| Geo-visual Databases | Databases created by combing internal customer databases with geographic data, as from the U.S. Census Bureau, and making use of appropriate computer mapping software |
| Computer Mapping | Maps that solve marketing problems are calle thematic maps. They combine geography with demographic information and a company's sales data or other propriety information and are generated by a computer |
| Periodic surveys | Surveys that collect data on the same set of variables at regular intervals, each time sampling from a new group of respondents |
| panel surveys | surveys that measure the same group of respondents overtime, but not necessarily on the same variables |
| Shared Surveys | surveys developed and executed for multiple clients, each of whom shares the expenses |
| psycographics | quantified psychological profiles of indiviuals |
| lifesytle | a distinctive pattern of living that is described by the activities they have, and the opinions they hold of themselves and the world around them |
| Purchase Panels | a data-gathering technique in which respondents record their purchases in a diary |
| Media Panels | A data gathering technique that involves samples of respondents whose television viewing behavior is automatically recorded by electronic devices, supplementing the purchase information recorded in a diary |
| Scanner Data | Data obtained by passing merchandise over a laser scanner that reads the UPC code from the packages |
| volume-tracking data | scanner data that provide information on purchases by brand, size, price, and flavor or formulation |
| scanner Panels | scanner data collected from panel members who are issued an ID card that enables their purchases to be linked to their identities |
| scanner panels with cable tv | the combination of a scanner panel with manipulations of the advertising that is being broadcast by cable TV companies |
| Industry services | Secondary data derived from industrial firms and organizational sources and intended for industrial or institutional use |
| Single-source Data | an effort to combine data from different sources by gathering integrated information on household and marketing variables applicable to the same set of respondents |
Created by:
moses2434
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