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Mktg 3350 chapter 3
Vocab
| Question | Answer |
|---|---|
| Research Design | A framework or blueprint for conducting the marketing research project that specifies the procedures necessary to obtain the information needed to structure and or solve the marketing research problem |
| Exploratory Research | A type of research design that has as its primary objective the provision of the insights into and comprehension of the problem situation confronting the researcher |
| Conclusive Research | research designed to assist the decison maker in determining evaluating, and selecting the best course of action for a given situation |
| Description Research | A type of conclusive research that has as its major objective the description of something-usually market characteristics or functions |
| survey | an interview with a large number of repsondents using a predisgned questionnaire |
| Cross-sectional Design | a type of research design involving the one time collection of information from any given sample of population elements |
| Longitudinal Design | A type of research design involving a fixed sample of population elements that is measured repeatedly. The sample remains the same over time, providing a series of pictures which, portray both the situation and the changes that are taking place |
| Panel | A panel consists of a sample of respondents, generally households that have agreed to provide information at specified intervals over an extended period |
| Causal Research | A type of conclusive research whose major objective is to obtain evidence regarding cause and effect (causal) relationships |
| Causal Design | A design in which the causal or independent variables are manipulated in a relatively controlled environment |
| Random Sampling Error | The error due to the particular sample selected being an imperfect representation of the population of interest |
| Nonsampling error | errors that can be attributed to sources other than sampling; they can be random or nonrandom |
| Budgeting and Scheduling | Management tools needed to help ensure that the marketing research project is completed within the available resources |
| Marketing Research Proposal | Contains the essence of the project and serves as a contract between the research and management |
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moses2434
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