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Chapter 19 Vocab

Marketing

TermDefinition
Promotion activity that supports or provides active encouragement for the furtherance of a cause, venture, or aim
Product promotion the use of various marketing strategies to encourage consumers to purchase a product, often by increasing awareness, creating interest, and providing incentives like discounts or special offers
Institutional promotion a marketing strategy focused on building a positive image, reputation, and goodwill for the entire organization
Advertising the activity or profession of producing advertisements for commercial products or services
Publicity notice or attention given to someone or something by the media
Sales promotion a short-term marketing strategy where a business offers incentives to customers to boost immediate sales, such as discounts, coupons, or free samples
Slotting allowance an upfront payment from a manufacturer to a retailer for the right to place a new product on store shelves
Sales incentives money or a reward offered to salespeople for selling a particular amount of goods or services
Licensing relating to the granting of an official license
Promotional tie-ins marketing strategy connecting a product or brand with another product, movie, event, or franchise to cross-promote, boost sales, and increase visibility for all involved
Premiums a sum added to an ordinary price or charge
Incentives a thing that motivates or encourages one to do something
Promotional mix the specific combination of marketing tools—like advertising, personal selling, sales promotion, public relations, and direct/digital marketing
Created by: Cfote27
Popular Marketing sets

 

 



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