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TermDefinition
Pull Strategy producer promotes the product directly to the customer so that the customer will request the product from retailers who will then request the product from the producer
Push Strategy producer promotes the product to wholesalers and retailers who then promote the product to customers
Non business Organization focuses on something other than providing products and services for a profit
integrated marketing is involved in all important business decisions and considered an essential part of the business
strategy a plan that identifies how a company expects to achieve its goals
market segment a group of similar consumers within a larger market
target market a clearly defined segment of the market to which a business wants to appeal
Channel of distribution the organizations and individuals who participate in the movement and exchange of products and services from the producer to the final consumer
Channel members businesses used to provide many of the marketing functions during the distribution process
market opportunities new markets as well as ways to improve a company's offerings in current markets; identified markets with excellent potential based on careful research
market opportunity analysis a plan that identifies how a company expects to achieve its goals
decision a choice among alternatives
want a culturally defined way the consumer can fill a need
Created by: John239
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