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1.01
Sport and Event
| Term | Definition |
|---|---|
| Corporate Sales | the process of selling products, services, or partnerships to other businesses or corporations |
| Event Marketing | promoting and creating awareness about a specific event, such as a trade show, conference, or product launch |
| Group Sales | selling tickets, products, or services, to organized groups of people |
| Hallmark Sport Events | highly significant and prestigious sporting events that are recognized for their historical or cultural importance |
| Hospitality | the provision of services and amenities to ensure a positive and enjoyable experience for guests or customers |
| In-game Promotions | marketing activities that take place during sporting events or games |
| Internship | a temporary position offered by an organization to provide practical work experience to individuals, typically students or recent graduates |
| Market Research | the process of gathering and analyzing information about consumers, markets, and competitors |
| Season Ticket Sales | selling tickets for an entire season of events or performances. Season ticket holders can receive benefits such as guaranteed seating, discounted prices, exclusive access, and additional perks. |
| Sponsorship Management | the process of acquiring, coordinating, and maintaining sponsorships for an event, team, or organiization |
| Sport Marketing | all marketing activities related to sports, including promoting sporting events, teams, athletes, and spot-related products or services |
| Ticket Management | administration and organization of ticketing systems for event. This includes task such as ticket sales, distribution, seating assignments, customer support, and handling any ticket-related issues or inquiries |
| Vendor Coordination | managing coordinating various vendors or suppliers involved in an event or project |
| Volunteer Coordination | managing and organizing volunteers for an event or organization |
| Walk-in Promotion | marketing strategy that targets potential customers who visit a physical location or venue without prior appointment or reservation |