Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

D373 Terms

Marketing in the Digital Era Section #1 Lesson #3

QuestionAnswer
Brand Infinity A brand that is held in high esteem by a prospect or customer.
Consideration Set The brands or products left after a person has narrowed down their choices in regard to making a purchase.
Internal Customer A person who is employed by the organization and someone who benefits from the output of work from another employee.
Market Segmentation The process of dividing a market into meaningful relatively similar and identifiable segments or groups. Standard Segmentation: Demographics (age income) Geographics (city state) Psychographics (beliefs attitudes) Behavior (purchases, product usage)
Omnichannel A variety of mediums both online and offline in which consumer shopping behaviors, personal interactions, and communications take place.
Personas A semi-fictional representation of an ideal customer based on market segmentation and other detailed insights, usually related to online activity and behavior.
Retargeting ads Ads the show information from websites previously visited or based on online searches performed.
Substitutes Goods and services that can be used for the same purpose. A close but not-exactly-the-same offering.
Target Audience A group of prospective customers based on a variety of criteria who are perceived to be likely to make a purchase.
Value Equation Customer Value = Customer Benefits - Customer Costs
Marketing Mix (or 4 P's) Product, price, place, and promotion—the controllable set of activities that a firm uses to respond to the wants of its target markets.
Average Order Value The average value your customer spends with you in a typical visit.
Churn The number of consumers who stop using a product or service.
Customer Acquisition Costs The amount of money a firm spends to convince a customer to buy (or in the case of free products, try or use) a product or service.
Customer Experience The sum total of the interactions that a customer has with a company thereby informing their perception and opinion of the brand.
Customer Retention The practice of keeping customers by building long-term relationships.
Trial Trying the product or service before purchasing it.
Consumer Decision Making Process 1. Recognize problem or opportunity 2. Information search 3. Evaluation of alternatives 4. Purchase decision 5. Purchase 6. Post-purchase evaluation
Business Buying Process 1. Recognize problem or opportunity 2. Conduct information search on products and suppliers 3. Develop needs specification document 4. Request for proposals (RFP) from vendors 5. Vendor selection 6. Performance review
Created by: crazy08
Popular Marketing sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards