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Foundations of Strategic Communication - Section 2: Lesson 1

QuestionAnswer
Individual Ethics Individual ethics are the personal morals, values, and beliefs that guide an individual's behavior and decision-making.
Situational Ethics Situational ethics recognize that ethical decisions depend on the specific context or circumstances of a situation.
Professional Ethics Professional ethics are the standards, guidelines, and codes of conduct that govern the behavior of individuals within a specific profession.
Social Ethics Social ethics are the values, morals, and standards that guide behavior within society as a whole.
Corporate Social Responsibility (CSR) Refers to a company’s voluntary commitment to address social, environmental, and ethical concerns as part of its business operations.
Highlighting CSR Initiatives A key Corporate Social Responsibility (CSR) component that promotes efforts like sustainability projects or community involvement via press releases, social media, websites, and marketing materials.
Storytelling and Narrative Building A key Corporate Social Responsibility (CSR) component that crafts compelling stories around CSR activities to emotionally connect with audiences and humanize the brand.
Integrating CSR into Brand Messaging A key Corporate Social Responsibility (CSR) component that weaves CSR values (e.g., diversity, ethical sourcing, sustainability) into the company’s core messaging to reflect societal values.
Stakeholder Engagement and Relationship Building A key Corporate Social Responsibility (CSR) component that encourages two-way communication—seeking input, providing updates, and building trust with key audiences
Crisis Management and Reputation Protection A key Corporate Social Responsibility (CSR) component about how a strong CSR history can soften reputational damage during crises by demonstrating ongoing ethical commitment
Measuring and Reporting CSR Impact A key Corporate Social Responsibility (CSR) component regarding communicating CSR performance and outcomes through reports and metrics to show transparency and accountability.
Created by: Matt-Studebaker
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