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marketing comps

QuestionAnswer
(planning and strategy) value propsition unique benefit your products offers
(planning and strategy) growth strategy market penetration, product development, market development diversification
(planning and strategy) market segmentation dividing markets by demographics, behavior or market
(planning and strategy) target market and positioning choose segments to target and create marketing-mix strategy to position products effectively
secondary research existing date (databases, reports)
primary research new data collection (surveys, interviews)
qualitative open -ended insights (focus groups)
quantitative numerical data (surveys)
types of prices (price tag) and nonmonetary (time and effort)
price elasticity sensitivity of demand to price changes
elastic price demand changes significantly with price
inelastic price demand changes little with price
breakeven point the sales volume needed to cover costs
product life cycle introduction, growth, maturity, decline
branding building product identity, and loyalty
characteristics of services intangible, inseparable, variable, perishable
promotion mix advertising sales promotion, p.r., personal selling, direct market
(push vs pull) push promote to intermediaries ( wholesalers)
(push vs pull) pull promote directly to consumers to create demand
Integrated marketing communication (IMC) ensuring consistent messaging across all channels
supply chain all activities from raw materials to finals product delivery
channel of distribution pathway product take to reach consumers
Monetary: Cash on hand, bank deposits, accounts receivable Cash on hand, bank deposits, accounts receivable
Non-monetary: Property, plant, and equipment (PP&E), inventory, intangible assets like patents
Created by: lilymillsaps
Popular Marketing sets

 

 



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