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Foundations of Strategic Communication - Section 1: Lesson 1

TermDefinition
Audience Analysis Involves understanding the target audience’s characteristics, preferences, and motivations to identify key factors, anticipate barriers, and tailor messages for greater relevance and effectiveness.
Intentional Message Design Involves crafting content tailored to the target audience’s preferences and interests, ensuring clarity, relevance, and persuasiveness to enhance its reception and impact.
Appropriate Platform Involves selecting the right channel for message delivery based on the audience’s preferences and behaviors, enhancing reach, engagement, and providing opportunities for interaction and feedback to optimize effectiveness.
Timing Timing is crucial in strategic communication, as aligning message delivery with current events, market trends, or strategic schedules enhances visibility, impact, and overall effectiveness.
Desired Impact Involves clearly defining communication goals to guide strategy, track progress, adjust tactics, and achieve meaningful results, whether by raising awareness, shifting attitudes, driving action, or building relationships.
Created by: Matt-Studebaker
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