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Apparel 2 3.02
Marketing Researcj
| Question | Answer |
|---|---|
| A boutique uses a company that provides trend and color forecasting to help them plan their buying for the upcoming season. Which fashion indicator is this? | Fashion Services |
| Being able to predict colors, fabrics, and styles that would be on the runway and in stores is what type of fashion activity? | Fashion Forecasting |
| A boutique is considering opening a second location in a neighboring community. They contact the local Chamber of Commerce for population and demographic information. Which type of research is this? | Secondary |
| Women’s Wear Daily provides market information to people who buy, sell, and promote fashion. This newspaper is a type of: | Trade Publications |
| Cove Fabric Company hired a firm to collect research data about current and potential customers. This is an example of which type of research? | Primary |
| Companies meet twice annually to pool their knowledge of color cycles and project color trends. This example represents: | Color Services |
| A clothing retail company contacts the local business development office for employment data. Which kind of research is this? | Secondary |
| A retail store specializing in denim selects a group of local teens to give their opinions regarding satisfaction with products and services they offer. Which type of marketing method is being utilized? | Consumer Research |
| Paul wants to work in an industry that dictates the colors and fabrics that will be used in apparel during a specific season. What kind of fashion career includes this activity? | Fashion Services |
| While shopping at the mall, Abby notices that bright colors are common in the window displays. Which type of fashion indicator is she aware of? | Fashion Trends |
| Haley is a trendsetter at her school. She stays on top of the latest fashion trends by reading Vogue, Cosmopolitan, Elle, and InStyle. These magazines are considered: | Consumer Publications |
| The department manager at Belk looks at the merchandise reports to determine which items are not selling. What kind of marketing method is this? | Sales Research |
| What kind of fashion indicator occurs when fashion magazines show models wearing cropped tops with maxi skirts, and then all the girls in high school wear them? | Fashion Trends |
| Colors and fabric designs that were popular in the 1970s are starting to reappear in fashion magazines this year. Which fashion area most likely anticipated this trend? | Fashion Forecasting |
| A clothing store asks if one is willing to complete a short survey after visiting its site. The survey illustrates a type of: | Consumer Research |
| Industry professionals predicted that teal would be more popular than magenta this summer. To obtain this type of information, designers would consult with: | Color Services |
| Heather and Megan are watching the MTV Awards show to see what celebrities are wearing to consider which styles of prom dresses might be in fashion this year. What type of marketing method is this? | Comparison Shopping |
| John is creating a survey to determine which items the Apparel class should sale. Which type of research is this? | Primary |
| A retail sales manager reviews the sales logs at the end of each day to determine which styles were the highest sellers. What kind of marketing method is this? | Sales Research |
| The Apparel class plans to sell tie-dye shirts as an entrepreneurial activity and they want to find out which colors will be popular this spring based on Pantone color-trend forecasting. What type of research is this? | Secondary |
| A fabric company uses industry magazines/newspapers that are printed daily to keep current with fashion and apparel trends. This illustrates which type of publication? | Trade Publications |
| A boutique wants to increase winter sales over last year. They contact Donegar Creative Services to assist them in selecting items for their store. Which type of service did they choose? | Fashion |
| Katie and Grace look at several fashion magazines to plan their back to school wardrobes. What kind of marketing method is this? | Consumer Research |
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