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unit 2

QuestionAnswer
Advertising Agency A company creating and executing ad campaigns for clients
Marketing Strategy Planned approach to reach marketing goals
Marketing Mix Blend of marketing elements like product, price, promotion, and place
Endorsement Approval or support of a product by a public figure
Market Segmentation Dividing a market into distinct groups
Marketing Budget Planned spending for marketing activities
Advertising Budget
Brand Loyalty Customer preference for a specific brand
Social media internet-based platforms allowing users to create, share, or exchange content, fostering online networking and communication
Promotion introduces new customers to a brand and educates them about the products and brand
Selling Nurture leads through the decision-making process and build a deeper relationship with them
Product management Research competitors, obtain consumer feedback, and conduct market research
Pricing Choose a price point that covers production costs and turns a fair profit
Marketing information management Use surveys, online reviews, and internal data to get reliable feedback
Financing A function of marketing
Distribution Decide where and when the products will be made available to the consumer
Created by: 203366935
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