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IMC FE 2025
Final Exam Review Vocab
| Term | Definition |
|---|---|
| social media analytics | the collection of data used to study of online engagement and performance |
| social media audit | a series of steps taken to evaluate and optimize a business's social media profiles and strategies |
| marketing communications development process | A linear process involving setting objectives, selecting communication channels, creating messages, and evaluating results. |
| benefit of diversifying media | Increasing brand exposure to different audience segments. |
| engagement | The level of interaction and connection between a brand and its audience on social media. |
| frequency | how many people reached by an ad during a specific time period |
| reach | total number of people reached by an advertisement |
| brand ambassador | A brand ambassador is a person engaged by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales |
| SWOT Analysis | a look at a businesses strengths, weaknesses, opportunities and threats in order to determine if the product, service, or idea might be successful |
| budget | a document which lists all of the income and expenses for a project or business. Often marketers need to balance costs with desired outcomes |
| Key Performance Indicators | They are tools used to measure the effectiveness of marketing efforts and are monitored to ensure campaign objectives are met. |
| sampling plan | To select a subset of individuals or items from a larger population for study |
| marketing research | collect data from a sample of individuals to gain insights into consumer preferences, behaviors, and attitudes |
| data analysis | Analyzing the results of marketing research and putting it into a easily understood format to present to others |
| profit margin | difference between revenue and costs |
| audio visual aids | used to add visual appeal and reinforce key points |
| primarily focused on short, character-limited messages | |
| Google Analytics | a method commonly used to measure the effectiveness of digital marketing campaigns in terms of website traffic |
| blogging | used to provide more in depth information about a topic and to engage the audience |
| Geo-fencing | a mobile marketing tactic focused on location-based targeting |
| promotional signage | helps in creating brand recognition and driving sales |
| viral marketing campaigns | should consider using easily and highly sharable content |
| creative brief | used to plan content for social media posts |
| content calendar | used to schedule social media posts and plan content |
| sales forecast | used to predict future sales, study past sales, and track current sales performance |
| selling function | must incorporate the use of technology, ecommerce, and digital marketing in today's business environment |
| sales cycle | The duration from initial contact with a prospect to closing a sale |
| touchpoint | each interaction with a customer |
| marketing/sales funnel | the visual representation from the time a customer is exposed to a brand until they become a loyal customer |
| consumer motivation process | the process by which consumers identify their needs and desires, and take actions to fulfill them. |
| Customer Relationship Management (CRM) | Loyalty and retention marketing |
| Trade show | are organized events where different businesses in a similar industry display and demonstrate their products and services |
| visual displays | used to enhance the shopping experience and attract customers' attention |
| Reach and frequency | terms commonly associated with both traditional and digital marketing efforts |
| IMC is important because | It ensures consistency in messaging and brand image. |
| determine customer needs and wants | Asking open-ended questions to understand their goals |
| How can a website attract a targeted audience effectively? | providing valuable content and optimizing for search engines |
| selling function in digital age | Integral to reaching customers in the digital age |
| With the increased importance of ecommerce, what aspect of selling has become more significant? | Online presence and digital marketing strategies |
| How have social media and other technologies impacted communications and consumer behaviors? | They have made communication more personal and interactive, influencing consumer behavior |
| conversion funnel | It is a measurement of the amount of money a company spends on advertising |
| How do digital promotions and mobile apps affect consumer behaviors? | They provide convenience and personalized experiences, influencing consumer behaviors |
| What is the impact of geofencing on target marketing and consumer behavior? | It enables businesses to target consumers based on their location, influencing consumer behavior |
| What is the primary purpose of obtaining customer and product knowledge for an effective presentation? | To understand the customer's needs and preferences |
| What is the purpose of methods for closing the sale? | To finalize the transaction |
| Why are suggestive selling techniques important in sales? | To increase sales and enhance customer satisfaction |
| Which of the following demonstrates an appropriate follow-up phone call? | Following up with a personalized message and addressing any concerns or questions |
| How can businesses effectively communicate with targeted audiences through tradeshow/exposition participation? | Engaging in face-to-face interactions and demonstrations at trade shows |
| the purpose of planning and creating visual displays in a retail environment? | To enhance the shopping experience and attract customers' attention |
| customer persona | representations of existing subsets of your customer base who share similar goals, needs, expectations, behaviors and motivation factors. |
| Integrated Marketing Communications | a strategic approach that unifies all marketing communication channels to deliver a consistent message and create a unified brand experience for the target audience. |
Created by:
janice ritchey
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