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Marketing2 #4
| Question | Answer |
|---|---|
| Why is sustainibility important for marketing | because today there is a lot of pressure on firms to act responsibly |
| What are Mission-driven business strategies | to somehow "improve" world instead making profit in a first place |
| What does sustainable development mean | development which meets the needs of the present without compromising the ability of future generations to meet their own needs |
| What are 3 P´s of corporate sustainability | 1,People (Social Performance) 2,Profit (Econmic Performance) 3,Planet (Environmental Performance) |
| What are 4 layers of responsibility in the pyramid of CSR | 1,Economic responsibilities (requiered) 2,Legal responsibilities (requiered) 3,Ethical responsibilies (expected) 4,Philantropic responsibilities (desired) |
| What is cause-related marketing (3) | 1, relates to the top of Pyramid of CSR 2,when company contribude in concepts like charity donates 3,lead to higher willingness to pay (win-win situations) |
| Wat is societal marketing | marketing that seeks to raise awarness of social issues (such as obesity, climate change,..) |
| What are 6 ethical issues in marketing | 1,Product safety 2,Truthfulness in marketing communication 3,honesty in relationship with stakeholders 4,anti-competitive practices 5,slotting allowances 6,impact of marketing om the environment & society |
| What are 1,anti-competitive practices 2,slotting allowances | 1,Anti-competitive practices= unethical because interferes in cosumers freedom of choise (like price-fixing) 2,slotting allowances= "bribing" channel to place your product better |
Created by:
semester1.IBWL
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