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Chapter 2 Vocab
SMM
| Term | Definition |
|---|---|
| One to One | A strategy that relies on getting to know the customers and their individuals choices, and then tailoring marketing plans toward each customer differently based on those choices |
| One to Many | A marketing method that is considered to be indirect; a brand sends a message to a large audience rather than to an individual |
| Dot-Com Bubble | Helps open the internet for marketing |
| Search Marketing | Brands establish online presence |
| Web 2.0 Websites | Provides useful content leads to business |
| Social Media Sites | Arrive online |
| Peer to Peer | Businesses start creating their own social media profiles |
| Transition | Inbound vs outbound marketing |
| Key Performance Indicators | Business metric used to evaluate the success of an organization, employee, etc.., to track and analyze crucial factors to the success of an organization |
| Social Media Marketing Strategy | Outlines the strategies and tactics for how a company will incorporate social media into its business |
| Social Media Marketing Plan | A living document that outlines an organization's social media goals and guides the actions needed to achieve these goals |
| Social Media Listening | The process of monitoring the internet to determine what is being said about a particular brand, topic or industry |
| Persistent Site | Sites that are standard company web pages that rarely change |
| Campaign Landing Pages | Are pages, often temporary, that relate to specific marketing campaigns and initiatives, like a promotion or event |
| Responsive Design | A website design approach that optimizes viewing across a wide range of devices using one URL |
| Dedicated Mobile Site | A stripped-down version of a desktop site, such as m.target.com |
| Dynamic Serving | Allows for website HTML code to change depending on the device being used |
| Deep Linking | Uses a uniform resource identifier to link to a specific location within a mobile app |
| Native Apps | Programs developed for a specific mobile operating system like Apple's iOS or Google Android |
| Hybrid Apps | Part native apps and part Open Web apps |
| Open Web Apps | Apps that have no native operating system |
| Social Media Marketing Campaign | A coordinated social media marketing effort to communicate with a target audience to achieve a marketing or business goal |
| Target Market | Demographic of people most likely to be interested in your product or service |
Created by:
bwilber
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