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Chapter 2 Vocab

SMM

TermDefinition
One to One A strategy that relies on getting to know the customers and their individuals choices, and then tailoring marketing plans toward each customer differently based on those choices
One to Many A marketing method that is considered to be indirect; a brand sends a message to a large audience rather than to an individual
Dot-Com Bubble Helps open the internet for marketing
Search Marketing Brands establish online presence
Web 2.0 Websites Provides useful content leads to business
Social Media Sites Arrive online
Peer to Peer Businesses start creating their own social media profiles
Transition Inbound vs outbound marketing
Key Performance Indicators Business metric used to evaluate the success of an organization, employee, etc.., to track and analyze crucial factors to the success of an organization
Social Media Marketing Strategy Outlines the strategies and tactics for how a company will incorporate social media into its business
Social Media Marketing Plan A living document that outlines an organization's social media goals and guides the actions needed to achieve these goals
Social Media Listening The process of monitoring the internet to determine what is being said about a particular brand, topic or industry
Persistent Site Sites that are standard company web pages that rarely change
Campaign Landing Pages Are pages, often temporary, that relate to specific marketing campaigns and initiatives, like a promotion or event
Responsive Design A website design approach that optimizes viewing across a wide range of devices using one URL
Dedicated Mobile Site A stripped-down version of a desktop site, such as m.target.com
Dynamic Serving Allows for website HTML code to change depending on the device being used
Deep Linking Uses a uniform resource identifier to link to a specific location within a mobile app
Native Apps Programs developed for a specific mobile operating system like Apple's iOS or Google Android
Hybrid Apps Part native apps and part Open Web apps
Open Web Apps Apps that have no native operating system
Social Media Marketing Campaign A coordinated social media marketing effort to communicate with a target audience to achieve a marketing or business goal
Target Market Demographic of people most likely to be interested in your product or service
Created by: bwilber
Popular Marketing sets

 

 



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