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T4

4.03

TermDefinition
advertising pitches an object for use
comp. advantage when a business has something better than another business
customers people who buy goods and services
durable goods cups, pants, shoes, house
economy people spend their income with this
feature the specs of the product
goods tangible
marketing business
marketing conc. philosophy of business
nondurable goods bread, drinks, candy, vegetables,
personal sell customer talking with the producer on how they want their product
planning what will be done and how it will be done
pricing adjusting prices to maximize return
producers makes goods and services
product things that are offered to the customer
publicity people and society
sales promotion activities that influence customer purchases
services intangible
societal marketing a philosophy of conducting business and contributing to society
standard living quality of life
Created by: GabrielRO
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