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Sports Vocabulary
College & Amateur Sports Vocabulary
| Term | Definition |
|---|---|
| National Collegiate Athletic Association (NCAA) | The NCAA is a nonprofit organization that regulates student athletics among about 1,100 schools in the United States, Canada, and Puerto Rico. |
| Market Segmentation | Market segmentation is a marketing strategy in which select groups of consumers are identified so that certain products or product lines can be presented to them in a way that appeals to their interests. |
| Geographic Segmentation | Geographic segmentation is when a business divides its market on the basis of geography. You can geographically segment a market by area, such as cities, counties, regions, countries, and international regions. |
| Demographic Segmentation | Demographic segmentation is a precise form of audience identification based on data points like age, gender, marital status, family size, income, education, race, occupation, nationality, and/or religion |
| Psychographics | the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research. |
| Product Usage | Product usage data is a subcategory of behavior segmentation that includes metrics about when, for how long and how customers use a product, feature or service. |
| Benefits Derived | If you derive something such as pleasure or benefit from a person or from something, you get it from them. |
| Sponsorships | As a general rule, sponsorship marketing occurs when two brands decide to work together professionally. Basically, one brand will sponsor the other brand in some form, such as resources, funding, or services. |
| License | a right or permission granted by a competent authority (as of a government or a business) to engage in some business or occupation, do some act, or engage in some transaction which would be unlawful without such right or permission |
| Conference | a formal meeting for discussion. |
| Amateur Athlete | The distinction is made between amateur sporting participants and professional sporting participants, who are paid for the time they spend competing and training |
| Blue-chip athletes | particularly high school players, targeted for drafting or signing by teams at the college level. Collegiate players being scouted by professional franchises may also be referred to as blue chips. |
| Brand | A brand is a product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. Branding is the process of creating and disseminating the brand name |
| Fringe benefits | an extra benefit supplementing an employee's salary, for example, a company car, subsidized meals, health insurance, etc. |
| Licensed brand | renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product |
Created by:
mgrisanti24
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