Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Marketing Chapter 21

Marketing Chapter 21 Vocab Review

TermDefinition
advertising agencies Genius Monkey's Proprietary Marketing System Helps Maximize Your Advertising Dollars. Proven Tracking, Attribution & Real-Time Optimization Reaches More People At A Lower Cost! Live reporting dashboard. High-quality attribution. Industry proven.
cooperative advertising Cooperative advertising is when multiple brands collaborate together to form a mutually beneficial promotion. Usually manufacturers, distributors or wholesalers offer retailers support for promoting their products
headline An ad headline is a group of words or sentences that promote a product or service. A headline is typically in large font and used to grab the attention of the reader. There are a lot of elements that go into creating a powerful
copy Ad copy, or advertising copy, is a form of branded content that aims to convert a potential lead for your business into a customer
illustration a picture illustrating a book, newspaper, etc.
clip art simple pictures and symbols made available for computer users to add to their documents.
signature a person's name written in a distinctive way as a form of identification in authorizing a check or document or concluding a letter
slogan a short and striking or memorable phrase used in advertising.
ad layout Layout is a plan, arrangement, overall structure, blue print of advertising copy. It arranges headlines, sub-headlines, slogans, illustrations, identification marks, text body etc., in a systematic manner
advertising proof It explains what the company does, how you use it and what the URL is and that is that simple. I signed this off. If I worked for an ad agency I would have the client sign itself, literally write on it. I am signing off.
Created by: mgrisanti24
Popular Marketing sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards