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FM Mod. 1
Fashion Merchandising Module 1
| Question | Answer |
|---|---|
| Where is all fashion found? | Cars, food, activities, furniture, and clothing |
| Know what industries fashion employs people in | design, manufacturing, distribution, marketing, retailing, advertising, communications, publishing, promotions, consulting, and more |
| know the difference between a style and design | style is distinguishing characteristics and combination of which sets one garment apart from another. design is a variation of style |
| know the difference between a classic and a fad | a classic is a piece of fashion that never goes out of fashion. a fad is a short lived fashion that is inexpensive, like mood rings |
| know the 5 components of fashion | silhouette, detail, trim, texture, and color |
| what are the 4 p's commonly called the Marketing Mix? | place, promotion, product, price |
| what are the 4 market segments of fashion? | geographic, demographic, psychographic, and behavorial |
| which generation has a spending power of over $140 billion? | gen z |
| what is used to predict fashion movement? | trends, data, influences, timing |
| what is the pantone color of the year? | viva magenta |
| what is the primary goal of the business side of the fashion industry? | to make a profit |
| what act prohibits the manufacture or sale of flammable fabrics, interior furnishings, and apparel? | flammable fabrics act |
| the fashion industry has become extremely competitive. what are some things that businesses have to do to stay open? | shake things up, make drastic changes, rebrands |
| know the 3 types of business ownership possibilities | sole proprietorship, partnership, LLC or corporation |
| what makes the final decisions on what goes into stores? | retailers |
| what are the 3 types of retailers? define each and give an example | fashion retail leaders are luxury retailers that buy designer collections with limited production like Net-A-Porter. traditional retailers are moderately priced like Macys. mass merchants/discount retailers are driven by volume and low prices like walmart |
Created by:
oliviabengtson
Popular Family and Consumer sets