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FM Mod. 1

Fashion Merchandising Module 1

QuestionAnswer
Where is all fashion found? Cars, food, activities, furniture, and clothing
Know what industries fashion employs people in design, manufacturing, distribution, marketing, retailing, advertising, communications, publishing, promotions, consulting, and more
know the difference between a style and design style is distinguishing characteristics and combination of which sets one garment apart from another. design is a variation of style
know the difference between a classic and a fad a classic is a piece of fashion that never goes out of fashion. a fad is a short lived fashion that is inexpensive, like mood rings
know the 5 components of fashion silhouette, detail, trim, texture, and color
what are the 4 p's commonly called the Marketing Mix? place, promotion, product, price
what are the 4 market segments of fashion? geographic, demographic, psychographic, and behavorial
which generation has a spending power of over $140 billion? gen z
what is used to predict fashion movement? trends, data, influences, timing
what is the pantone color of the year? viva magenta
what is the primary goal of the business side of the fashion industry? to make a profit
what act prohibits the manufacture or sale of flammable fabrics, interior furnishings, and apparel? flammable fabrics act
the fashion industry has become extremely competitive. what are some things that businesses have to do to stay open? shake things up, make drastic changes, rebrands
know the 3 types of business ownership possibilities sole proprietorship, partnership, LLC or corporation
what makes the final decisions on what goes into stores? retailers
what are the 3 types of retailers? define each and give an example fashion retail leaders are luxury retailers that buy designer collections with limited production like Net-A-Porter. traditional retailers are moderately priced like Macys. mass merchants/discount retailers are driven by volume and low prices like walmart
Created by: oliviabengtson
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