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Chapter 19
| Term | Definition |
|---|---|
| promotion | this is the advertisement of a product to increase intrest, etc. |
| product promotion | Product promotion is a form of marketing to create interest in a product or service. |
| institutional promotion | Institutional Promotion is a promotional method used to create a favorable image for a business, help advocate for change, or take a stand on trade or community issues |
| advertising | Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. |
| publicity | Publicity is a term that refers to public awareness of a company or person. |
| sales promotion | A sales promotion is a marketing strategy in which a business uses a temporary campaign or offer to increase interest or demand in its product or service. |
| slotting allowance | Slotting allowance or slotting fee is the fee charged to producers/manufacturers by the supermarket retailers for various reasons like keeping their products, stocking the product in its warehouse, or inventory and IT support. |
| sales incentives | sales incentive noun [ C ] COMMERCE, MARKETING uk us money or a reward offered to salespeople for selling a particular amount of goods or services |
| licensing | Licensing can be defined as a contract or agreement between two companies, where one company permits another company to manufacture its productsunder specified conditions and for a specified payment. |
| promotional tie-ins | Local promotional tie-ins are a cost-effective marketing technique. They carry a high return on marketing dollars, meaning very little money invested results in a lot more money coming in. |
| premiums | In marketing, premiums are promotional items — toys, collectables, souvenirs and household products — that are linked to a product, and often require proofs of purchase such as box tops or tokens to acquire. |
| incentives | is something that motivates an individual to perform an action |
| promotional mix | This is usually the most costly tool but is one of the most effective tools in the promotional mix. It is effective since it builds a long-term relationship between the client and employee that will continue coming back. |
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Skelly2331
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