Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Chapter 13
Marketing Channels and Supply Chain Management
| Term | Definition |
|---|---|
| distribution | the decisions and activities that make products available to customers when are where they want to purchase them |
| supply chain | all the organizations and activities involved with the flow and transformation of products from raw materials through to the end customer |
| procurement | processes to obtain resources to create value through sourcing, purchasing, and recycling inclinding materials and information |
| logistics management | planning, implementing, and controlling the efficient and effective flow and storage of products and information from the point of origin to consumption in order to meet customers' needs and wants |
| operations management | the total set of managerial activities used by an organization to transform resource inputs into goods, services, or both |
| supply chain management (SCM) | the coordination of all the activities involved with the flow and transformation of supplies, products, and information throughout the supply chain to the ultimate consumer |
| blockchain | an incorruptible digital recordkeeping system |
| marketing channel | a group of individuals and organizations that direct the flow of products from producers to customers within the supply chain |
| marketing intermediaries | middlemen that link producers to other intermediaries or ultimate consumers through contractual arrangements or through the purchase and resale of products |
| industrial distributor | an independent business organization that takes title to industrial products and carries inventories |
| strategic channel alliance | an agreement whereby the products of one organization are distributed through the marketing channels of another |
| multichannel distribution | the use of a variety of marketing channels to ensure maximum distribution |
| digital distribution | delivering content through the internet to a computer or other device |
| intensive distribution | using all available outlets to distribute a product |
| selective distribution | using only some available outlets in an area to distribute a product |
| exclusive distribution | using a single outlet in a fairly large geographic area to distribute a product |
| channel captain | the dominant leader of a marketing channel or a supply channel |
| channel power | the ability of one channel member to influence another member's goal achievement |
| vertical channel integration | combining two or more stages of the marketing channel under one management |
| vertical marketing system (VMS) | a marketing channel managed by a single channel member to achieve efficient, low-cost distribution aimed at satisfying target market customers |
| horizontal channel integration | combining organizations at the same level of operation under one management |
| third-party logistics (3PL) firms | firms that have special expertise in core physical distribution activities such as warehousing, transportation, inventory management, and information technology and can often perform these activities more efficiently |
| cycle time | the time needed to complete a process |
| order processing | the receipt and transmission of sales order information |
| electronic data interchange (EDI) | a computerized means of integrating order processing with production, inventory, accounting, and transportation |
| inventory management | developing and maintaining adequate assortments of products to meet customers' needs |
| just-in-time (JIT) | an inventory management approach in which supplies arrive just when needed for production or resale |
| materials handling | physical handling of tangible goods, supplies, and resources |
| radio frequency identification (RFID) | a system of tags and readers that use radio waves to identify and track materials tagged with special microchips |
| warehousing | the design and operation of facilities for storing and moving goods |
| private warehouses | company-operated facilities for storing and shipping their own products |
| public warehouses | storage space and related logistics facilities that can be leased by companies |
| distribution centers | large, centralized warehouses that focus on moving, rather than storing, goods |
| transportation | the movement of products from where they are made to intermediaries and end users |
| intermodal transportation | two or more transportation modes used in combination |
| freight forwarders | organizations that consolidate shipments from several firms into efficient lot sizes |
| megacarriers | freight transportation firms that provide several modes of shipment |
| tying agreement | an agreement in which a supplier furnishes a product to a channel member with the stipulation that the channel member must purchase other products as well |
| exclusive dealing | a situation in which a manufacturer forbids an intermediary from carrying products of competing manufacturers |
Created by:
hallie999
Popular Marketing sets