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Digital Marketing

Chapter 9 Digital Marketing and Social Networking

TermDefinition
digital media electronic media that functions using digital codes; media available via computers, cellular phones, smartphones, and other digital devices that have been released in recent years
digital marketing using all digital media, including the internet and mobile and interactive channels, to develop communication and exchanges with customers
electronic marketing (e-marketing) the strategic process of pricing, distributing, and promoting products, and discovering the desires of customers using digital media and digital marketing
social network a website where users can create a profile and interact with other users, post information, and engage in other forms of web-based communication
blogs web-based journals (short for weblogs) in which writers editorialize and interact with other internet users
wiki type of software that creates an interface that enables users to add or edit the content of some types of websites
podcasts audio or video files that can be downloaded from the internet with a subscription that automatically delivers new content to listening devices or personal computers
mobile applications a software program that runs on mobile devices and gives users access to certain content
widgets small bits of software on a website, desktop, or mobile device that enables users to interface with the application and operating system
omnichannel retailing offering a seamless experience across mobile, desktop, and traditional retail space
online fraud any attempt to conduct dishonest activities online, including deceiving consumers into releasing personal information
Created by: hallie999
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