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Marketing 21
term | definition |
---|---|
Brand | A name, term, design, symbol, or anything that identifies one sellers good or service as distinct from those of other sellers |
Extension | A product line extension marketed under the same general brand as a precious item or items. A brand extension is usually aimed at another segment of the general market for overall brand. |
Brand Mark | That part of the brand name that cannot be spoken. It is most commonly a symbol |
Category management | The marketing of the several brands falling under generic product category such as coffee, dessert, and oral hygiene |
Descriptive Label | The use of descriptive info. (size ingredients etc.) on labels. This contrasts with grade labeling. in which code letters or numbers are used to describe the relative quality of goods |
Generic Brands | A product that is named by its generic class. generic brand products are often thought to be unbranded, but their producer or reseller name is usually associated with the product too. |
Grade Label | A system of identification that describes products by their quality using agreed on numbers or letters. |
Label | The information attached to or on a product for the purpose of naming it describing its use its dangers its ingredients its manufacturer etc |
Mixed Bundling | The practice of offering for sale two or more products or services either at individual prices or for one single price. The single price for the bundle is usually less than the sum of the individual prices |
National Brands | A brand that is marketed throughout a national market. It contracts with regional brand and local brand |
Package | The container used to protect, promote,transport, and or identify a product. the package may vary from a plastic band to a steel wooden box |
Planograms | A visual plan showing the physical allocation of a product display. space within a product grouping used for standardizing merchandise presentation |
Price Bundling | The price of effering two or more products or services for sale at one price |
Product Life Cycle | The product life cycle has four stages introduction, growth, maturity and decline |
Product Line | A group of products marketed by an organization to one general market. the products have some characteristics, customers and or uses in common, and may also share technologies, distribution channels prices or services |
Product Mix | The full set of products offered for sale by an organization. The product mix includes all product lines and categories |
Product Modification | The altering of a current product so as to make it more appealing to the market place product planning making decesions about what features should be used inn selling a business products, services or ideas |
Product Postioning | how the innovator firm decides to compare the new item to its predecessors and creates an impression in the customers mind |
Trade Name | A trademark that is used to identify an organization rather than a product or product line |
Trade Character | People animals animated characters objects or the like that are used in advertising a brand and that come to be identified with the brand in much the same way that a trademark is identified with a brand |
Trademark | altering of a current product so as to make it more appealing to the market place, product planning making decisions about what features should be used in selling a business product |