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What uncontrollable marketing element provides user input as to how the company delivers upon its value proposition?
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Which concept refers to the number of product versions in a product line?
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Marketing
Concepts of Marketing, Personal Selling, and Customer Contact
| Question | Answer |
|---|---|
| What uncontrollable marketing element provides user input as to how the company delivers upon its value proposition? | Consumer feedback |
| Which concept refers to the number of product versions in a product line? | Depth |
| What type of vertical marketing system is a franchise? | Contractual |
| A marketer introduces a tutorial video featuring the company’s new cosmetic line. Which set of elements from the marketing mix is the marketer using? | Product and promotion |
| An online consignment store offers free gifts with purchases within the next 30 days using an attractive and easy-to-use website. Which element of a marketing mix is represented by this store's text alerts? | Promotion |
| A manager is writing a marketing plan and reviewing the company’s microenvironment. Which environmental factor is this manager considering? | Competitive |
| What is a controllable element of the marketing environment? | Promotion |
| A small town has two coffee shops. The shop owners agree to raise their prices for espresso drinks from $3 to $6 per cup because they are the only two shops in the market. Price fixing | Price fixing |
| An energy drink company is promoting the benefits of its caffeinated product without identifying the risks of consuming the drink.Which action should the company take to align its marketing with ethical practices? | Using transparent marketing |
| A manager seeks to help the organization make good portfolio-management decisions. | BCG matrix |
| A manager is considering the economics of an industry's factors that determine how competitive, attractive, and profitable the market is for the company’s products. Which planning tool is being used by this manager? | Porter's five forces model |
| A marketer selects the use of banner ads in order to achieve higher sales revenue. | Tactic |
| Which component of the marketing planning process utilizes situation analysis to address the needs of the target customer? | Strategy |
| What is a limitation of primary data sources? | Requires expertise in data collection |
| What is a challenge of a Customer Relationship Management (CRM) system? | It will identify a marketing problem. |
| Which equity driver involves assessing the uniqueness of a company’s product from its competitors? | Brand |
| A mobile phone carrier markets pricing plans to its customers differently depending on how much data the customers use each month. | What type segmentation strategy is the mobile phone carrier using? |
| What type of marketing is a company using if their efforts are directed towards a specific group? | Undifferentiated |
| Which factor is used more efficiently when a target market has been identified? | Fiscal resources |
| A consumer laundry detergent manufactuer makes several types and wishes to create commercials for each of the products showcasing each product's strengths. What type of targeting strategy is being used by this consumer laundry detergent manufacturer? | Differentiated |
| A realtor wants to sell luxury vacation homes and would like to identify potential buyers. What must the realtor understand to target this group? | How buyers arrive at the decision to purchase a luxury vacation home |
| A marketer developed a makeup tutorial video using the company’s new cosmetic line designed to diminish dark circles around the eyes. Which stage of the consumer decision-making process is the marketer seeking to achieve? | Problem and opportunity recognition |
| An individual bought a computer but is now concerned that it will be obsolete in a couple of months. mentions that a newer version will be coming out soon. The individual wishes that the purchase had been delayed until after the new version comes out. | Post-purchase |
| Which personal influence is related to physiology, safety and security, love and belonging, esteem, or self-actualization? | Need |
| A customer wants to purchase a novel for a flight that's about to depart. The customer q. searches for reviews to determine which book has most positive ratings. | What type of problem-solving is being used by this customer? |
| A company designs a loyalty program for its customers who purchase their products every week. | What type of problem-solving process do these customers exhibit? |
| What is one factor a company should consider when designing a team selling approach? | How rewards will be distributed |
| Indiv. A & B are negotiating Indiv. A's pay pkg. w/ multiple forms pay & benefits to be discussed & agreed upon by both. While the goals are not compatible, Indiv. Which approach to negotiation should these two individuals adopt? | Integrative |
| A sales rep calls a company & is told, We will order the same product and qty that we ordered last month, please have the product delivered to a new plant. Which type of Business to Business (B2B) buying situation is this? | Modified rebuy |
Created by:
RhondaB
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