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Unit 4

Marketing Vocab Unit 4

TermDefinition
The actual or prospective purchaser of products or services Customers
The ultimate user or consumer of goods, ideas, and services Consumers
The application of marketing to sports products and non-sports products through association with sports Sports Marketing
A specific, defined series of activities used in marketing a new or changed product or service, or in using new marketing channels and methods Marketing Campaign
This attempts to make the consumer "feel" a certain way towards the product Emotional appeal
The channel used to transmit the message Medium
A sports marketer contracts with other companies to use a brand trademark for a royalty fee Licensing
The right to associate name or product with event, team, league, or individual participant. Objective: Short-term = sales. Long-term = brand awareness, etc. Ie: NASCAR Sponsorship
KNOW EXAMPLES…Global Events (Olympics), International Events (EU Soccer), National Events (SuperBowl), Regional Events (Boston Marathon), Local Events (PGH Great Race) Sports Event Pyramid
Specific Athletes, Teams, Sports/Leagues, Specific Event Athletic Platform
Created by: 2000107519
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