click below
click below
Normal Size Small Size show me how
unit 3
Term | Definition |
---|---|
amenities | Features providing comfort, convenience, or pleasure |
branding | An organization uses a name, phrase, design, symbols, or combination of these to identify its products and distinguish them from those of competitors |
destination mix | The major elements or components that constitute a tourist destination, usually including facilities, attractions, infrastructure, transportation and hospitality services |
niche marketing | Identifies small but profitable market segments and designs or finds products for them |
positioning | A marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer |
unique selling proposition | The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. |
geographic segmenting | - A product based on location; Surf Boards at the beach and Snow Skis in Colorado Rocky Mountains |
advertising campaign | A coordinated series of advertisements and promotions used in the same time frame to meet certain objectives |
business plan | A formal statement of business goals, an explanation of how the goals can be achieved, and the details steps for reaching the goals |
price point | The position a company its product/service on a scale of lower- to higher priced offerings |