Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
business vocab revie
| Term | Definition |
|---|---|
| CRM (Customer Relationship Management) | allow a company to manage and analyze |
| touch points | when a consumer interacts with a business |
| relationship buying | when salesperson tries to win customer loyalty |
| CEM (Customer Experience Management | product of an interaction between an organization and a customer over the duration of their relationship |
| customer centric | approach to doing business that focuses on providing a positive customer experience |
| corporate culture | refers to beliefs and behaviors that determine how a company's employees and management interact. |
| business process management | a disciplined approach to identify, design, execute, document, measure, monitor, and control both automated and non-automated business processes to achieve results |
| continuous improvement | an ongoing effort to improve products, services, or processes. |
| customer loyalty | positively related to customer satisfaction as happy customers consistently favor the brands that meet their needs. |
| product development | a broad process or method for bringing products in to the market that involves many companies or teams. |
| word of mouth promotion | when a customer experiences a products or a service and recommends the product or service to someone else. |
| market campaigns | promote products through different types of media |
| sale leads | a person or business who could eventually become a client |
| customer service | service to customers that come before and after a purchase. |
| customer complaints | an expression of dissatisfaction on consumer's behalf |
Created by:
laurensell1
Popular Finance sets