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Marketing Research

TermDefinition
Research Is often described as an active, diligent, and systematic process of inquiry aimed at discovering, interpreting and revising facts.
Problem-solving research It involves research oriented towards a crucial problem facing the organisation which may be issue specific.
Objectivity It implies that True Research should attempt to find an unbiased answer to the decision-making problem.
Marketing Research As systematic problem analysis, model-building and fact-finding for the purpose of improved decision-making and control in the marketing of goods and services.
Product Management One of the major scope of marketing research is to manage the current products and new products.
Sales analysis Marketing research is used to study the sales trend and make suitable strategies when required.
Corporate Research Marketing Research is used to analyse the corporate effectiveness.
Syndicated Research This is compiled by agencies on a regular basis and sold to organisations on subscription basis.
Primary Marketing Research It is research conducted by an organisation for its own purpose which addresses its requirements.
Secondary Marketing Research This is used if the organisation is considering extending its business into new markets or adding new services or product lines.
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