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D098 Unit 5 Module 8
SEO On-Page Optimization
| Term | Definition |
|---|---|
| On-page optimization | On-page optimization involves practices that seek to increase the ranking of an individual web page in search engine results. |
| Meta description | An HTML meta tag providing a brief summary of a web page's content |
| Long-tail keywords | Search phrase that caters to a more specific, lower-volume search query |
| Breadcrumb navigation | Secondary navigation system of links for a website, typically appearing horizontally across the top of the web page |
| User intent | The user’s goal or reason behind a search query |
| Search demand curve | Graph of search volume for related keywords, ranging from high volume to low volume at the "long tail" of the curve |
| Keyword stuffing | Practice of using many keywords in an attempt to manipulate search engine ranking |
| Inbound links | Link from another website that directs users and search engines to another page; also known as backlinks |
| Featured snippets | Snippets that feature a result on the first page of the SERP by presenting content from the page to answer the user’s search query |
| Image packs | Results with a row of image links where a search engine determines that visual content would answer a search query |
| In-depth articles | Similar to organic results, follow special ranking rules specific to long-form content |
| Knowledge cards | Special entries that appear at the top of a SERP providing data supplied through human-edited services, data partnerships, and semantic data extracted from the search engine index |
| Knowledge panels | Special entries, often with text and images, that typically appear to the right of organic search results, and are derived from human-edited sources like WikiData, data extracted from search engine indexes, and private data partnerships |
| Local pack | Local search results, often including a map, three physical locations, with links to websites and driving directions |
| Local teaser pack | Three-pack of local business results shown on a map with basic information such as hours of operation, reviews, images, and ratings |
| News box | Block of time-sensitive and newsworthy citizens that relate to a user’s search query |
| Related questions | A block of questions the search engine algorithm indicates may relate to a user’s search |
| Shopping results | Paid placement of products related to a user’s search query |
| Site links | Expanded pack of up to ten site links when a user searches for an exact domain |
| Click depth | Measure of how many clicks it takes a user to access a page from the landing page |
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