Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Marketing Research

Quiz 3

QuestionAnswer
Alternative Hypothesis
Causal Hypotheses
Conceptualization
Construct
Consumer Panels . . . a representative sample agrees to answer questions at periodic intervals . . . there are panels of consumer households, building contractors, supermarkets, physicians, lawyers, university professors, dog owners, kids (ages 6 – 14), and many other
Dependent Variable
Descriptive Hypothesis
External Secondary Data Data Collected by outside agencies such as the federal goverment, trade associations, or periodicals
Hypothesis
Independent Variable Data collected by the individual company for accounting purposes or marketing activity reports
Internal Secondary Data
Literature Review
Media Panels
Negative Relationship
North American Industry Classification System (NAICS)
Null Hypothesis
Parameter
Positive Relationship
Relationships
Sample Statistic
Secondary Data Data not gathered for the immediate study at hand but for some other purpose
Store Audits Reports on how much of a particular product or brand has sold at retail level; for example . . . o Product sales relative to competition o Effectiveness of shelf space/POP displays o Sales at various price points o Effectiveness of POS coupons o Direc
Syndicated (or commercial) data Commercial vendors collect and compile information using a systematic process.  Over 80% of firms purchase and use syndicated report information.  Typical methods of data collection: • Panel data • Store audits • Optical scanning
Variable
Created by: 2661444980748307
Popular Marketing sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards