Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Unit 4 H. Entrep.

H. Entrep Final Exam Review Unit 4

QuestionAnswer
Business/product/brand name represents company's identity
Characteristics of successful names Easy to recognize, pronounce, and remember
The purpose of positioning to create an enticing image that emphasizes a brand's unique strengths by appealing to one or more of the target customer’s needs or wants
Unique selling proposition (USP) a method of persuading potential customers that your product offers a specific and unique benefit they cannot otherwise obtain.
brand the name, symbol, or design used to identify a product.
package physical container or wrapper that holds the product.
label the part of the package used to present information.
Product Positioning how consumers see your product compared to the competition’s product.
Product Mix all of the products a company makes or sells
Product Place How you will deliver your goods and services to customers
Goals Statements you make about the future for your business
Objectives the exact steps your company must take to reach its goals.
mission statement a written description of the goals of a company and identifies the nature of the business or the reasons the business exists
Product/Service Management a marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities.
Product good or a service
Good tangible object that can be manufactured and produced for resale along with its associated benefits
Service intangible activity performed by other people in exchange for payment along with its associated benefits
Product Item A specific model, brand, or size of a product within a product line
Product Line A group of similar products, made or sold by one company
Width The number of different product lines a business makes or sells
Depth The number of items offered within each product line
Consistency The degree of closeness or relatedness between product lines in the product mix
Expansion Adding items to a product or an entire product line
Contraction Eliminating an entire product line or reduce assortment within it.
Alteration Improve an established product with a new design, package, or uses
Trading Up Adding higher priced items to a product line
Trading Down Adding lower priced items to a product line
Created by: bypridge
Popular Marketing sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards